Hey hey,
January was a lot of trial and error for me.
Not in a dramatic way — just a lot of trying things, paying attention, adjusting, and staying present instead of spiraling about whether I was doing it “right.”
One of the biggest things I did was get rid of my availability calendar. Crazy right? lol
I decided I’d take clients on when I wanted to. Not when a calendar told me I could. Not months out. Not based on what’s considered normal or scalable or whatever word we’re using this year.
Probably sounds a little unhinged for someone like me, but I know what I’m good at, and I know the biz owners who come to me usually need support now, or pretty damn soon...especially after sitting with a problem for awhile.
So instead of limiting myself, I figured out how to do more of what I love while not stressing myself tf out.
That looked like hiring ops assistants I trust and being really honest about what actually needs to be done by me versus what doesn’t.
I will never hand off strategy. That’s my secret sauce, and it’s the reason clients hire me in the first place. But implementation? There are pieces of that I don’t need to personally do anymore.
So I brought in two ops assistants who don’t blink at my middle-of-the-night voice notes or chaotic videos, and built a way of working with other people that actually fits how my brain works. I've done a good job at doing implementation solo, but bringing in other people to get the method behind my madness was a challenge.
I basically used my own framework on my own business.
Where I used to kick off no more than two or three projects in a month, I kicked off six in January — without feeling like I’m glued to my laptop or constantly behind or like I was going to lose my mind.
The things that made the biggest difference were pretty simple.
- SOPs (yes, of course).
- A delegation system I actually follow.
- And a standing Friday reset.
Every Friday, I sit down and look at the week ahead. I walk through each project, make sure everyone has context on who the clients are, what they’re dealing with, and why the strategy looks the way it does. If I don’t do this on Friday, the next week is a mess. No exceptions. So this is how I keep myself very honestly accountable.
I’ve also automated most of our onboarding — but kept the parts that matter, human. The systems handle the logistics, and then Montana and I send a real welcome inside the project portal so clients don’t feel like they’re just being passed to a process.
January reminded me that growth doesn’t usually look clean in the moment. But it does feel steady when you’re willing to question the way things are “supposed” to be done.
If you’ve had that quiet feeling of something needs to shift this year, you’re probably not imagining it.
